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“I Don't Just Teach Real Estate Success—I've Lived It. Now I Show Others How to Break Through Their Ceiling and Build the Business They Actually Want."
- Jennifer McAlpine
WE ARE MCALPINE STRATEGY GROUP
Most Consultants Tell You What to Do. We Show You How—Because We've Already Done It.
Two decades of leading high-performing teams, scaling operations, and building brands that matter has taught us one thing: success isn't about working harder, it's about working smarter. We partner with agents and leaders who are done with cookie-cutter approaches and ready for strategies that actually fit their market, their goals, and their authentic voice.
The question isn't whether you can succeed—it's whether you're ready to do what it takes.
10+
YEARS LUXURY MARKET EXPERTISE
1000+
AGENTS TRAINED
200+
CLASSES
DELIVERED
20+
YEARS OF
EXPERTISE
SERVICES
Stop Guessing. Start Winning.
Some challenges need more than a workshop—they need a partner who's been there. My consulting partnerships are for leaders ready to dive deep into strategy, systems, and sustainable growth. Think of it as having a seasoned executive in your corner, minus the full-time salary.
CONSULTING & RETAINERS
Get Unstuck. Get Clear. Get Moving.
Sometimes you just need someone who's walked the path to help you see around the corner. These focused strategy sessions cut through the noise and give you exactly what you need: clarity on your next move and the confidence to make it happen.
PICK MY BRAIN SESSIONS
Transform Your Team. Transform Your Results.
From keynotes that ignite action to training programs built on real-world success, I don't just motivate—I teach what actually works. Whether you're looking to elevate individual agents or entire organizations, these aren't your typical "rah-rah" sessions. They're strategic, actionable, and designed for immediate implementation.
SPEAKING & TRAINING
THE BLOG
THE PEOPLE ARE ON THE MOVE - ARE YOU PAYING ATTENTION?
Every week I talk to agents, business owners, and marketers across the country—and something has shifted. You can feel the movement. People aren't just relocating. They're re-evaluating, adjusting their values, resetting their priorities. And yes, many are making big, bold changes—which often means new real estate needs.
But here's what separates successful agents from the rest: Are you spotting the signals before they become signs?
BEYOND MARKET UPDATES: CRAFTING STORIES THAT WON CLIENTS
In a world where excellence is non-negotiable, why settle for generic? If you're still relying on cut-and-paste captions or churning out the same old market updates, you're missing the mark. Your clients aren't craving data dumps—they're craving you. Your voice. Your perspective. Your unique value.
The truth? You don't need to be a master storyteller to make an impact. You just need the right tools and a mindset shift. Learn how to craft stories that connect, engage, and sell—without feeling like you're selling at all. Discover how AI tools like can become your creative partners.
THE FOUNDATION OF YOUR DIGITAL PRESENCE
When the market gets tough, most agents pull back. They wait. They panic. They throw spaghetti at the wall and hope something sticks. But if you want to grow in this kind of market—you need to stop thinking like everyone else.
Luxury isn't just a niche. It's a mindset. And it's one of the smartest strategies you can adopt right now.
Why? Because luxury is built on clarity, intentionality, and elevated service. It demands precision—and it rewards those who show up differently.
YOUR PATH TO ELEVATION
I
CLARITY FIRST
We start by uncovering what’s really going on — your goals, your challenges, and the opportunities you may not even see yet. This isn’t about generic advice; it’s about cutting through the noise so you have a clear view of where you are and where you want to go.
II
BUILD THE BLUEPRINT
Once we have clarity, we create a strategy that feels like it actually fits you. Whether you’re growing your real estate business, elevating your brand, or scaling your team, the blueprint combines smart systems, modern tools, and a dose of creativity to give you a plan you can stick with.
III
MAKE IT HAPPEN
Strategy only matters if it moves into action. I help you break it down into simple steps, supported by tools and workflows that save you time and energy. No overwhelm, no busywork — just clear execution so you can focus on what you do best.
IV
GROW & ADAPT
Your market shifts, your business evolves, and your goals expand. That’s why we don’t stop at a one-time plan. We refine, adjust, and elevate as you go, so you’re always aligned with what’s next — not stuck in what worked yesterday.
TESTIMONIALs
★★★★★
ANNA
"Thank you for a phenomenal training.... The class was relevant and packed full of useful tactics. We were left wanting more and look forward to the next time. I consider you a blessing."
★★★★★
JAMIE
“Your ability to combine teaching, creating, and coaching has already and is going to help so many people level up."
★★★★★
ALEX
“Great companies are built up of people like Jennifer. She is so intelligent, so passionate, and most importantly so caring about everything she does.”
GET STARTED
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GET STARTED ⸱
Here's the Truth: Most Agents Stay Stuck Because They Keep Doing What Everyone Else Does
Ready to be different? Whether it's a 90-minute breakthrough session, training that transforms your team, or ongoing consulting that scales your success, we don't give you cookie-cutter solutions. We give you what works—because we've already proven it works.
The only question left: Are you ready to level up?